Maximizing Marketing ROI Through Data Analysis
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Marketing Strategist
Data Analyst
Digital Marketing Specialist
DocuSign, San Francisco, CA
• Analyzing data, developing, & delivering recommendations to help technical stakeholders answer critical questions of the customer lifecycle marketing and identify use cases and gather requirements for analysis, reporting, and automation.
• Utilized SQL, R, & Python to analyze churn campaign performance to support the marketing and sales team & grew CTR by 0.5%. Reported on Key Performance Indicators (KPIs) to support business reviews with the cross-functional/organizational leadership team.
• Measure, benchmark, and optimize worldwide digital campaigns and programs aimed at maximizing product adoption & improving customer retention rate.
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Posted Feb 15, 2024
Conducted in-depth analysis of marketing campaigns, providing strategic insights to optimize return on investment. Utilized data-driven approach.
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Marketing Strategist
Data Analyst
Digital Marketing Specialist
Bhrugu-scientist/LENDING-CLUB-PROJECT
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