Maximizing Marketing ROI Through Data Analysis

DocuSign, San Francisco, CA

• Analyzing data, developing, & delivering recommendations to help technical stakeholders answer critical questions of the customer lifecycle marketing and identify use cases and gather requirements for analysis, reporting, and automation.

• Utilized SQL, R, & Python to analyze churn campaign performance to support the marketing and sales team & grew CTR by 0.5%. Reported on Key Performance Indicators (KPIs) to support business reviews with the cross-functional/organizational leadership team.

• Measure, benchmark, and optimize worldwide digital campaigns and programs aimed at maximizing product adoption & improving customer retention rate.