TOMORROW WORKS by AFTER HOURS✨ Recraft

TOMORROW WORKS by AFTER HOURS✨

Recraft Project: https://www.recraft.ai/project/1cd82559-a3b1-47b5-bbb5-2bd1b5d0aa37 AFTER HOURS is a campaign set in the fictional world of Tomorrow Works, where dedicated workers quietly build tomorrow while the rest of the city sleeps.

At the heart of this world is Apprentice No. 367, the newest Night Maintenance Apprentice. Curious, patient, and endlessly sincere, 367 believes every small task matters. He dreams of one day earning enough trust to repaint an entire sunrise, even though he'll never actually see it.

As sincere as he is, Murphy's Law seems to follow him everywhere. Somehow, he always has the best timing... for the worst possible moment. 🤣

For this project, I designed the complete identity surrounding Apprentice 367, including the custom Tomorrow Works wordmark, character system, environmental artwork, hero posters, sticker pack, merchandise, toy concepts, collectibles, and short animations. Every piece was created to test whether the character could remain instantly recognizable across different formats while expanding the same fictional universe.

This was my first design competition and my first time building an original mascot from the ground up. More than designing a character, I wanted to create someone people could root for. A sincere apprentice working hard to earn respect, find his place in the world, and prove to himself more than everyone else, that he's capable.

This project challenged me to think beyond designing a mascot and instead create a complete, living world. I hope you enjoy exploring Tomorrow Works as much as I enjoyed building it!: