Instagram Content Strategy & Captions for a Solo Brand

Project Title: Instagram Content Strategy & Captions for a Solo Brand

Client: Fictional mindset coach (based in Spain)

This project outlines a basic social media launch package for a solo brand. The focus was on developing a strong voice, creating a week of content ideas, and writing captions that balance value, engagement, and authenticity.

Before: Helping people live better lives ✨ DM for coaching

Helping high-performers break mental blocks + build unshakable habits.

�� 11 coaching | Weekly insights

�� Start here

 Mindset Shifts & Motivation

 Productivity & Habits

 Personal Stories / Vulnerability

 Client Results & Social Proof

 Value / Educational Tips

 Reel: “3 mindset shifts that changed my lifeˮ (hook: "No one told me this…")

 Carousel: “How to stay consistent even when motivation fadesˮ

 Photo w/ caption: Personal story – failure that led to transformation

 Reel: Quick tip – the 5-minute rule for productivity

 Quote Graphic: “Discipline is self-love in disguiseˮ – context caption

 Carousel: Client story before/after (real or mock example)

 Q&A Story Template: Ask me anything about coaching / habits

"3 mindset shifts that changed everything for me��

 Motivation is a trap.

 Discipline > dopamine.

 If itʼs not scheduled, it doesnʼt exist.

Not everyone will get it. But those who do? They win.

#mindsetcoach #highperformance #personaldevelopment"

"A year ago, I was burnt out, stuck, and second-guessing everything.

Now? I coach others through exactly what I wish Iʼd known back then.

Youʼre not behind. Youʼre just starting.

#coachinglife #growthjourney"

"From feeling lost to landing a new role in 3 weeks.

From procrastination to daily action.

This is what happens when you stop doing it alone.

DM 'RESULTS' if youʼre ready to change your story."

#mindsetcoach #growthmindset #remoteworklife #solobiz #digitalnomadlife #onlinecoaching #highperformance

Clear but human – no generic guru-speak

Mix of value + story + soft CTA

Focused on trust and relatability

Status: Concept project created for portfolio purposes