Instagram Content Strategy & Captions for a Solo Brand
Tristan Klöppner
Project Title: Instagram Content Strategy & Captions for a Solo Brand
Client: Fictional mindset coach (based in Spain)
Overview:
This project outlines a basic social media launch package for a solo brand. The focus was on developing a strong voice, creating a week of content ideas, and writing captions that balance value, engagement, and authenticity.
Instagram Bio Before & After):
Before: Helping people live better lives ✨ DM for coaching
After:
Helping high-performers break mental blocks + build unshakable habits.
�� 11 coaching | Weekly insights
�� Start here
Content Pillars:
Mindset Shifts & Motivation
Productivity & Habits
Personal Stories / Vulnerability
Client Results & Social Proof
Value / Educational Tips
7Day Content Plan:
Reel: “3 mindset shifts that changed my lifeˮ (hook: "No one told me this…")
Carousel: “How to stay consistent even when motivation fadesˮ
Photo w/ caption: Personal story – failure that led to transformation
Reel: Quick tip – the 5-minute rule for productivity
Quote Graphic: “Discipline is self-love in disguiseˮ – context caption
Carousel: Client story before/after (real or mock example)
Q&A Story Template: Ask me anything about coaching / habits
3 Sample Captions:
1. Mindset Shift Reel Caption:
"3 mindset shifts that changed everything for me��
Motivation is a trap.
Discipline > dopamine.
If itʼs not scheduled, it doesnʼt exist.
Not everyone will get it. But those who do? They win.
#mindsetcoach #highperformance #personaldevelopment"
2. Story Post Personal:
"A year ago, I was burnt out, stuck, and second-guessing everything.
Now? I coach others through exactly what I wish Iʼd known back then.
Youʼre not behind. Youʼre just starting.
#coachinglife #growthjourney"
3. Client Result Post:
"From feeling lost to landing a new role in 3 weeks.
From procrastination to daily action.
This is what happens when you stop doing it alone.
DM 'RESULTS' if youʼre ready to change your story."
Hashtags (sample batch):
#mindsetcoach #growthmindset #remoteworklife #solobiz #digitalnomadlife #onlinecoaching #highperformance
Tone & Strategy Notes:
Clear but human – no generic guru-speak
Mix of value + story + soft CTA
Focused on trust and relatability
Status: Concept project created for portfolio purposes
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Posted Jun 12, 2025
Developed Instagram content strategy and captions for a solo brand. Concept project.
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Timeline
Jun 10, 2025 - Jun 11, 2025
