Instagram Ad for a Family Theme Park (Campaign Ad)
Giselle Moreno
Campaign Name: “Where Dreams Come to Life”
Brand: (a fictional family theme park)
Objective: Drive ticket sales for the upcoming holiday season
Target Audience: Families with children, ages 5–12, looking for immersive and magical experiences
Platform Strategy:
Instagram ad targeting parents, family-focused groups, and travel enthusiasts
Instagram Ad:
Headline: “Step into a World of Wonder! ✨🎢”
Body Copy: “This holiday season, bring the whole family to (insert family theme park name), where fairy tales come alive and every moment is a new adventure! From thrilling rides to enchanting shows, there’s magic waiting around every corner. Book your tickets now and create memories that will last a lifetime.”
CTA: “Get your tickets today and save 15% on holiday packages! 🎟️ Link in bio.”
Mock Visual: A vibrant image of a family standing in front of a majestic castle with fireworks lighting up the night sky, capturing the awe and joy of a magical moment.
Mock Ad created with Canva
Expected Results:
Increased ticket sales: Targeting a 20% rise in bookings during the holiday season, with an emphasis on family packages.
Boosted social media engagement: Expected 25% increase in likes, comments, and shares from family-friendly posts showcasing the park’s magical experiences.
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Posted Dec 28, 2024
I created an Instagram Ad for a family theme park, increasing their ticket price traffic by 20% and a 25% boost in social media engagement.
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