Starbucks - Where we connect

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xmx Luo

Starbucks commissioned me to create a series of murals that are now featured in over 90 locations worldwide.
For the project, working closely with the shop concept design team, I created three unique scenes showcasing interactions between customers and baristas in various settings: inside the shop, in a virtual space, and outdoors, all highlighting the joy of connection. I collaborated closely with Starbucks’ concept designer to ensure the murals aligned with their brand vision, while also selecting the most suitable augmented reality (AR) solution. Using Spark AR, we integrated filters that can be accessed through Instagram by scanning a QR code beneath each mural.
The final result was met with great enthusiasm, and the murals are proudly displayed at Starbucks’ London headquarters.
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Second color set and testing

Spark AR planning

Animations

Proposals

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Posted Aug 27, 2025

Starbucks commissioned me to create a series of murals that are now featured in over 90 locations worldwide.