A local web developer aimed to replace cold calls/emails with a scalable Meta Ads system (Facebook & Instagram) to attract steady, qualified leads.

Generate inbound leads

Maximize ROAS on a small budget

Build trust with price-sensitive clients

Competitive niche with dominant agencies

Clear, relatable offers helped stand out

No Advance Payment – builds trust

Low Pricing – attracts small business owners

Objective: Sales

Lead Destination: WhatsApp (preferred locally for quick replies)

Demographics: All genders, age 22–45, Pakistan

Interests: Small businesses, startups, Facebook page admins