Brand Visual- Hyva (Horticultural Club for India)

I have created visual identity for HYVA a horticultural charity club based INDIA, which was looking to create new brand identity and set customizable icons to address community. HYVA is dedicated to help young people who work in horticulture therefore I went with bright color but also some earthy tones to match the essence of horticulture theme. the idea behind the logo was to connect all four letter which indicated connecting people from different background to meet on the idea of nature. and that was the reason I used icons as insects, plants and nature was it always. indicates a meaning like honey bees show community, a seedling show the nurturing habit of nature which help it grown and list goes on. I also added postcards so that anyone who visits the club take a souvenir with them. At the end we can also work on the socials of the club to build the community more powerful by creating platform on instagram, Facebook, twitter or TikTok.