A fresh identity for Whipped, a small-batch bakery based in Lexington, Kentucky.
The brand was built around custom lettering drawn by hand to give it the same personality as the desserts themselves: playful, expressive, and impossible to overlook. The script wordmark is paired with a bold, energetic color palette and a simplified “W” mark that can flex across packaging, signage, social media, and digital touchpoints.
The goal was to create something that feels homemade without looking small, giving Whipped a recognizable identity that can grow alongside the business.
0 likes · 7 views · Jul 26, 2026
A fresh identity for Whipped, a small-batch bakery based in Lexington, Kentucky. The brand was built around custom lettering drawn by hand to give it the sam...
