Art Direction for Guinness Zero by Robert RedaArt Direction for Guinness Zero by Robert Reda

Art Direction for Guinness Zero

Robert Reda

Robert Reda

Art Director

Graphic Designer

Alcohol & Tobacco

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Posted Aug 30, 2023

Launch Guinness Zero focusing on advertising for Gen Z.

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Art Director

Graphic Designer

Alcohol & Tobacco

Robert Reda

Robert Reda

Designing with insight & purpose

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Brief:

Launch Guinness Zero focusing on advertising for Gen Z, and show that Guinness is not just a beer to enjoy in certain occasions such as St. Patrick’s Day.

Solution:

Exhibit different occasions where a Guinness Zero could be enjoyed.