Neon Signage - WGSN

Working closely with WGSN the concept was to create a custom digital media design and art installation and for WGSN’s new Times Square office. We developed a new visual language using reflectivity, neon signage and fluorescent lighting experiences to echo the vibrant heritage of WGSN’s new Times Square location. Using a myriad of colors we designed a 110’ colored mirror digital monitor wall “ribbon” to wrap the studio walls and created a digital entrance sign with built in multimedia capability to communicate ever-changing creative momentum – drawing on the ideals of WGSN to reflect fashion, art and design of the future.