Freya Treasures Jewelry

In February 2020, my partner, Tim, already knew the basics of Dropshipping and wanted to start a new brand. I remember him telling me about wanting it to be THE BIGGEST in the Jewelry Niche! 🤔

Now his products were from AliExpress, meaning the market was already full of competition, so the usual FB Ads conversion campaign just wouldn't cut it for him, heck even the CPC was TOO HIGH! ( 2.7$ per click ) 😬😪

So he needed to make his Brand stand out and bring Traffic without Breaking the Bank. So this is the part where I come in to Save The Day.... 🤓

Together I Helped him generate $10 thousand in the 1st month, and by 2022 it was well over $480 thousand in revenue 🍾

☑So I had two challenges to solve:

(1) Make Make his Brand stand out from the competition 💎

Starting with the website design, I got some inspiration from Tiffany & Co.And used Subtle Conversion Tricks to keep it looking Premium, and less " On your face " type of online stores...

(2) Find a cost-effective Ads strategy 💡

Tim, had experience working with Micro-Influencers, which made him able to get some UGC at the beginning, but then the plan was:

Launch a Mass DMs Campaign, 100k DMs every 48 hours, a total of 1.2 million Cold DMs a month!

I know it sounds completely groundbreaking, but IT WORKED; he received an average of 3000 replies from it, which were converted via DMs to 300 - 500 Orders a week...

Since this is a High Volume of DMs, I also had to hire some VAs and train them to convert DMs into Orders

And finally, we put an automation system using an Email/SMS mix to build a post-purchase relationship with customers and benefit from Word Of Mouth marketing.