A specialist lighting supplies store in the USA was competing for product searches against some of the biggest marketplaces online. The goal was to grow organic traffic and rankings across thousands of specific product and category searches.
What I did
On-page SEO across product and category pages
Technical SEO fixes for crawling, indexing and site health
Local SEO signals for the business
Monthly off-page SEO and high-authority link building
Results (Ahrefs)
8.6K monthly organic visitors
13K+ ranking keywords
$4,900+ monthly organic traffic value
3K backlinks from 389 referring domains
The store now wins by being the best result for thousands of specific searches, not by chasing a handful of huge keywords.
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Posted Aug 26, 2026
Full SEO strategy for a US lighting supplies store, covering on-page and technical SEO, Local SEO and monthly link building.