Stag Lager - 2023 Rebrand - Celebrate The Moment

Stag Lager - 2023 Rebrand - Celebrate The Moment

Client: Ross Advertising/Stag Lager

Working with the wonderful people at Ross Advertising I created 3D animations for the rebrand of Stag Lager.

The idea behind the piece was to showcase the transformation from the original label in 1972 to the brand new label in 2023.

These animations were to be used on social channels, billboards and broadcast tv.

I used Cinema4D to model the beer bottle, create the environment and bring the piece to life through realistic lighting results and a shallow depth of field. The rendering was done in Redshift and the post work done in After Effects.

Stills

Thanks for watching!