Yum Bunch

I created a brand for a late-night restaurant that were targeting young individuals who like have a craving appetite after 1am after leaving night clubs or for those who are true night owls and starving. By taking on this approach, I researched the daily schedule of the ideal candidate and experimented with color palettes that will increase an consumer appetite.

By choosing to work with bold colors, I wanted to extend the colors into the menu showing a couple food items and fun.