I created a brand for a late-night restaurant that were targeting young individuals who like have a craving appetite after 1am after leaving night clubs or for those who are true night owls and starving. By taking on this approach, I researched the daily schedule of the ideal candidate and experimented with color palettes that will increase an consumer appetite.
By choosing to work with bold colors, I wanted to extend the colors into the menu showing a couple food items and fun.
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For this concept, I created a brand identity for a late night opening restaurant that serves asian fusion cuisine.
