Modern Women of the Republic

Macabelle Chan

Art Director
Graphic Designer
Print Designer
Modern Women of the Republic: Fashion and Change in China and Singapore is a special exhibition by the Sun Yat Sen Nanyang Memorial Hall that showcases over 90 artefacts and archival photographs from China and Singapore from the late 1800s to 1970s, a period when women’s roles and lifestyles saw the most drastic changes. The exhibition attempts, as well, to interpret the concept of "the Modern Woman" against the backdrop of historical milestones of each period.
As part of the exhibition launch, I crafted a bespoke set of postcards for the media drop, drawing inspiration from the timeless aesthetic of the iconic Shanghai-style calendar from the early 20th century. These postcards not only feature actual artefacts from the exhibition, bringing the most vibrant era of women's fashion to life, but also weaves in a profound sense of nostalgia. Each postcard serves as a visual journey through the captivating evolution of "the Modern Woman," evoking a nostalgic resonance with the bygone eras that shaped their unique styles and stories.
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