Project Overview: The Basket Lady is a niche e-commerce store specializing in handcrafted baskets and home decor items. The goal was to create a user-friendly and visually appealing Shopify store that reflects the handmade, artisanal nature of the products while providing a seamless shopping experience. I was tasked with designing and developing a custom Shopify theme that highlights the beauty of each product and tells the brand’s story of craftsmanship.

Custom Theme Design: Developed a clean, rustic, and elegant design with a focus on imagery that showcases the intricate details and quality of the handmade baskets. The layout was designed to create a warm and welcoming shopping experience.

Product Pages with Detailed Descriptions: Created custom product pages that allow for detailed product descriptions, high-resolution images, and multiple angles to highlight craftsmanship and unique features.

Interactive Features: Incorporated an interactive zoom-in feature for product images and a "basket finder" tool that helps customers select products based on their needs or home decor style.

Responsive Mobile Design: Built a responsive, mobile-first layout that ensures a smooth shopping experience across all devices, making it easy for customers to browse and shop from their phones or tablets.

SEO Optimization: Implemented on-page SEO best practices, including optimized meta tags, alt-text for images, and schema markup, to improve search visibility and attract a wider audience.

Social Media Integration: Integrated social media sharing buttons, allowing customers to easily share their favorite products, increasing brand awareness and driving traffic back to the site.