Shopify Storefront Redesign for Tactical Optics Brand

Full Shopify redesign for a tactical optics brand. The original site lacked visual authority — no hero imagery, repetitive layouts, and inconsistent styling that didn't match the quality of the products being sold. I redesigned the entire storefront around a dark, tactical aesthetic with a full-bleed hero section, featured products grid with sale badges, spec-driven product pages with expandable details, an email subscribe section, and a reorganized footer. The result is a cohesive, conversion-focused store that builds trust and positions the brand as professional-grade.