SEO Audit and Optimization for Nature Conservancy of Canada

Hosting Resin.

CMS Convio.

Meta Pixel, Meta data measurement.

Google Analytics.

Google Tag Manager, visit events for Google Analytics.

Crazy web visitor click tracking.

PayPal payment gateway.

Google AdSense.

Loading performance is good and stable.

The interactivity of the site is good, but it is regressing.

The visual stability needs improvement, and is improving.

In the second minimum analysis (F), a grade (C) was reached where the greatest weight comes from the image's design and typography.

Images in PNG, JPEG, and GIF formats.

Without any problem.

72 On-page SEO score

280.618 Organic monthly traffic

67.591 Organic keywords

167.724 Backlinks

I have discovered 9732 pages on your site and laid out what you need to fix to maximize your SEO traffic. Above, you'll find your overall score and general site metrics. Below you'll see a list of SEO issues to fix and how fast your site loads.

Found 123 blocked pages for a total of 9732 pages discovered.

8609 SEO Issues discovered

Pages status

5483 Successful

4011 Redirected

115 Broken

123 Blocked

416 pages have a low word count Difficulty moderate, SEO impact High (when the pages have a word count in content, less than 1000 characters. Google will take this as there is no value for the visitor, depending on the question they are searching for in the browser. Therefore, more optimal than 2200 words, it will reflect the content value that can be given to the answer of users).

1143 pages with duplicate meta descriptions Difficulty moderate, SEO impact High (as I mentioned previously, all pages have a title, description, and URL, which in turn form the SERP of each page. When these are not edited, saved, or reviewed correctly, the meta description may be duplicated on more than one page. Therefore, Google will show the first and not the most recent).

441 pages with duplicate <title> tags Difficulty moderate, SEO impact High (also when a page is being created, or when it is edited and a duplicate is created, an alternate title is generated, which sometimes generates two pages of the same type by mistake, for example, contact and contact 2, where both pages will coexist, both pages can be entered, but The traffic will go to the contact page, not the two, which will make Google show it according to the creation date. Not according to its content).

63 pages without an H1 heading Difficulty easy, SEO impact medium (each page of every website must consist of a Schema Markup structure. This will help Google locate the text and image content of the entire site, and even more so of each page of the site. From a single strictly h1 per page, up to the recommended maximum 6 h2, 10 h3, 15 h4, 20 h5, 30 h6, and without limit paragraphs, which are both short and long texts on each page of each site. If this is not done the way correctly, Google will not know how to index each part according to its relevance in each section, on each page of the entire site, therefore, it will be more difficult to provide content to visitors and not to the competition).

72 pages with broken links Difficulty easy, SEO impact medium (it means that there are pages of how many were created and edited, I don't know how they created them correctly or left the URL, therefore some are partially inaccessible. When they are configured with a 404 or 301 redirect so that they do have a new destination, for example home page, but when there is no content, and it is not type either it will simply not load the page or a 404 error will appear, which will leave the page inaccessible for visitors).

218 pages with no meta description Difficulty moderate, SEO impact medium (in this section, I refer to the same meta description duplication area, in which the meta description. In the SERP, it must be unique for each page on the site).

115 pages returned 4XX status code Difficulty moderate, SEO impact medium (when the pages have not been edited, reviewed, or published correctly, it is very possible that errors were left in the URL and in its content. Therefore, advanced SEO configuration must be done in redirection. Because in this way it directs you to pages that are poorly edited, configured, and published, to the home page of the website, or in other cases that give a 404 error but with the site accessible, or in the worst case, a 502 error with server error).

1158 pages with a <title> tag that is too long Difficulty easy, SEO impact medium (generally a maximum of 65 characters is recommended for each title, but there are site pages with up to 70 in 80 characters, which will not be able to be read correctly in browsers, depending on the device, even more so on mobile. This is where they come from the greatest amount of searches and web traffic, therefore, it is best to keep it to 50 to a maximum of 55 characters).

1919 pages with a poorly formatted URL for SEO Difficulty easy, SEO impact medium (when a page will be added, points” ability, asterisks, parentheses, Brackets, all these types of special characters, are going to make the page not easy for Google to index. Therefore, it is not easy to prove it, so it must have a maximum of 55 characters. This takes mobile devices).

1 page no map XML Difficulty Moderate. SEO Impact High (all sites have their main pages that come in the header or menu. These as the main categories, as well as in the case of CMS, personalized posts, every one of these, except for the capture pages that are used purely for paid marketing purposes, and ads on social networks. They must be in the site map so that Google can index the entire site faster and better, and they can also be added to what is the home page or the footer of the site, respectively).

123 pages blocked from being scanned by the Google search engine Difficulty Moderate. SEO Impact High (this means that there are pages that are in their creation and editing. They have been blocked from being indexed and searched on Google, it is advisable if they are not content pages that are used strictly for SEO. These must be complete. Blocked, to be indexed, such as pages of capture, add to cart, wish list, comparison, billing, and user profiles. Only what is used for SEO should be strictly indexed, since it will impact Google's crawling budget, which is the website's having many pages to crawl, and most of those pages have a low word count. Of content. Google will prefer to show the competition with more content on its pages).

2 pages with long loading times (it is absolutely not about depending so much on the server in hosting, therefore it is recommended to have the website if a CMS is used, using the CMS to manage the content. Images, texts, links, and videos, and in turn use the layout that will be used, only to layout the visual identity of the site. But if neither the CMS nor the platform nor the layout designer is optimized, and in most cases, you have a shared hosting server, not a VPS (virtual private server). The page may have a long load time, which Google will penalize with the ranking, since Google will seek to give the fastest response to the user who is requesting).

31 pages with more than 1 Title Tag (when a page is being built, it will always have a Title Tag. But if it was not saved correctly, this can be duplicated or changed. Therefore, you have to run a review before saving and publishing it).

3 pages without a title tag (this, as mentioned above, if the page was not set up well in your edition, your review, and finally. In its publication without a Schema Markup. For this reason, Google will not know how to locate said page according to the searches of the people, both in images, browser bar, videos, news, and shopping, ending with maps. So on the platforms Google, also through the Google platform, Google Ads).

2 pages without compressed content: difficulty hard SEO impact medium (when you enter a site, the cache version of the site itself is displayed first, which means a preview of it, therefore this content is compressed and then delivered according to the device. The problem is that it has to be optimized from the server itself, and if the server itself has not optimized the cache and compressed the content, it will take a long time to be delivered to the devices).

1374 pages with very short title tag difficulty easy SEO impact medium (yes), on the contrary, Instead of being very long, it is too short and has less than 30 characters, it will not be easy for Google to locate the content given the value Google gives according to the h1 on each page of each site. Therefore, in the same way, it is recommended to have a minimum of 40 characters and a maximum of 50 to 55 characters).

8 pages length characters very long of URL difficulty easy SEO impact medium (also for the scope of URLs, it is recommended not to exceed a maximum of 120 characters per URL, so that it is simple and easy to read for both Google and users. According to each device and that the text is not good).

3 pages don't have doctype declared difficulty medium SEO impact low A DOCTYPE tells your browser about the HTML or XHTML used on your site. For your page to load quickly and without error, having your DOCTYPE set up is a must. If you do not declare your DOCTYPE, your site will likely suffer regarding SEO. If your HTML doesn’t load properly, the content on your page might not display correctly, which will be negative for the user experience. It can also cause your page to load slower than usual, something Google frowns upon as users expect a fast and seamless experience from content that is ranking high in search results. Make sure to add a DOCTYPE for all of your pages. You will need to add the element in the source code before the tag at the top of the page. This might get tricky for someone who has little or no experience with HTML, so asking someone with experience to help add your DOCTYPE can be helpful).

1517 pages have more than one meta description tag on a page, which makes it difficult for search engines to know what the content is about or if the content will be a good fit for people who are performing searches. Having only one meta description tag per page will give you a much better chance at ranking in search results. Besides the biggest reason that impacts directly in SERPs that are the first view that the visitors get about the site in Google searches.

Language & Location: English | United States

Previous month traffic

280,681 Organic monthly traffic

23 Paid

67,591 Organic Keywords

1 Paid Keywords

57 Domain authority

167,724 Backlink

NoFollow: 9481

Top Pages by traffic:

SEO Title & URL:

The title that shows up in a Google search for any given URL, followed by the URL itself.

Estimated Visits:

The estimated traffic this web page gets from Google for this particular term.

Backlinks:

How many incoming hyperlinks from other websites to this domain.

Top Keywords by Traffic explanation:

SEO Keywords

The keywords this domain ranks for in the organic search.

Volume:

Search Volume is the number of searches this particular keyword has during a month.

Position

The position of this URL is ranked in Google search. From 1 up to 100, the higher the rank, the more traffic it brings.

Estimated Visits:

The estimated traffic this web page gets from Google for this particular term.

Source Page Title & URL | Target Page:

The title that shows up in a Google search for any given URL, followed by the URL itself.

Domain Authority

Domain Authority is a search engine ranking score by MOZ that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Domain Authority is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single DA score. This score can then be used when comparing websites or tracking the “ranking strength of a website over time.

Page Authority:

Page Authority is a score by MOZ that predicts how well a specific page will rank on search engine result pages [SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. It is calculated by evaluating multiple factors, including linking root domains and the number of total links, into a single PA score. This score can then be used when comparing websites or tracking the “ranking strength of a page over time.

Spam Score:

Spam Score is a score by MOZ that measures the possibility that a domain is spammy. The score represents the percentage of sites with similar characteristics that have been penalized or banned by Google. It ranges from 1-100%, with higher scores indicating a higher likelihood of spam.

Anchor Text:

The Anchor text is the visible, clickable text in a hyperlink.

First Seen:

The first time when our robots were able to identify this backlink.

Last Seen:

The last time, our robots were able to confirm the existence of this backlink.

URL: https://www.natureconservancy.ca/en/what-we-do/resource-centre/featured-species/clams-snails-other-molluscs/northern-giant-pacific-octopus.html (maximum 4 words per URL)

Title: Northern Giant Pacific Octopus (maximum 60 characters)

Description: Support marine conservation—discover the Northern Giant Pacific Octopus & help protect ocean wildlife today! (commercial and transactional keyword's maximum intention, 160 characters)

Section #1:

Section #2 site menu articles buttons

Text Paragraph: What We Do

Text button name: Government of Canada Partnership

Text button interlink: Page of Government of Canada Partnership

Text Button Name: Ecosystem Restoration

Text button interlink: Page of Ecosystem Restoration

Text Button Name: Indigenous Conservation

Text button interlink: Page of Indigenous Conservation

Text Button Name: Conservation Research

Text button interlink: Page of  Conservation Research

Text Paragraph: Resource Centre

Text button name: Conservation 101

Text button interlink: Conservation 101

Text button name: Nature-based Solutions 101

Text button interlink: Nature-based Solutions 101

Text button name: Glossary

Text button interlink: Glossary

Text button name: Featured Species

Text button interlink: Featured Species

Text button name: Invasive Species

Text button interlink: Invasive Species

Text button name: Conservation Blueprints

Text button interlink: Conservation Blueprints

Section #3

Text Meta Value - Slug: Home > What We Do > Resource Centre > Featured Species > Clams, snails & other molluscs

Image Meta Value - Post Thumbnail Feature image: northern-giant-pacific-octopus-karen-wikimedia-commons-thumb.webp

Text Meta Value - Image alternative title: Northern giant Pacific octopus (Photo by Karen/Wikimedia Commons)

Text H1: Northern giant Pacific octopus

Text Paragraph: The northern giant Pacific octopus (Enteroctopus dofleini) is the largest, longest- lived octopus species. Although its average length and mass are 5 metres and 20 to 50 kilograms respectively, the largest recorded individual was 9.1 metres long and weighed 272 kilograms. They typically live for three to five years. Like other octopus species, the northern giant Pacific octopus is very smart and some have been known to open jars and complete mazes.

Section #4

Text H2: What does the northern giant Pacific octopus look like?

Text Paragraph: This cephalopod mollusc has a soft, reddish-brown body and a large, globular head. The mantle (membrane) that covers its body cavity is encircled by eight tentacles (arms), each with two rows of suckers underneath.

Section #5

Text H2: Where does the northern giant Pacific octopus live?

Text Paragraph: This species inhabits temperate northern Pacific waters ranging from California to British Columbia, and from Alaska to Japan. It lives in naturally occurring caves with tight openings in intertidal zones and in waters up to 100 metres deep.

Image single: ngp-octopus-map-NCC-1000px-custom.webp

Text paragraph legend: (Click on the image to enlarge)

Section #6

Text H2: What are the northern giant Pacific octopus's adaptations?

Text paragraph: This animal is both a master of disguise and an escape artist. Special skin pigments called chromatophores allow it to change colour and texture to match surrounding organisms and objects, such as coral, plants and rocks. When threatened, it contracts its mantle muscles, pumping water from its body through a funnel tube to create jet propulsion for a speedy getaway. It can also expel a black ink substance through its siphon.

Text H2: What does the northern giant Pacific octopus eat?

Text paragraph: This nocturnal predator typically preys on crustaceans (e.g. crabs), other molluscs (e.g. clams) and small fish, occasionally eating sharks and birds. It uses venom produced in its salivary glands to paralyze prey and its sharp beak to pierce and rip through flesh and break open crustaceans' exoskeletons.

Text H2: How does the northern giant Pacific octopus breed?

Text paragraph: The male uses an arm with a groove to insert a spermatophore (a clear, jelly-like, sperm-filled packet) into one of the female's intake ports. After mating, the female looks for a suitable egg-laying spot, typically a cave with a tiny opening. She will then lay thousands of white, rice grain-sized eggs along her den's ceiling. She guards her eggs until they hatch four to six months later, never leaving them unattended, not even to eat. Shortly after breeding, both sexes die.

Text H2: What is the northern giant Pacific octopus's conservation status?

Text paragraph: Population numbers of this species are unknown, but it is secure and common in the waters off of British Columbia's coast. However, it is sensitive to its surrounding environment and could be adversely impacted by pollution and climate change.

Video Visual Builder: Giant Pacific Oct… default.webp

In this way will be structured for all the site on each page will have its own 1 H₁ maximum of 6 H2, 10 H3, 15 H4, 20 H5, and lastly an unlimited amount of paragraphs. For easy navigation and faster will be said instead of a search bar by writing from the visitor's words. A selector search bar where the visitor can select the option, and this will be hierarchical according to the categories and their topics.

In this way, according to what is looking for, the visitor, will be showing the subcategory according to the category, like that in every single topic that the visitor is looking for, the site in each post will have his own CPT and his own CPF. In this way will avoid any troubles with the database and the backend, plus the front end. By doing this way will stay all the content will stay on the backend and in the database, including the forms and the listing grids are related posts.

After the sign is done and has been fully completed, the SEO of the entire site is included in its schema markup on each page. The backend will be built on WordPress with Jet Engine, to create a CPT and the CPF, plus the listing grids, will use smart filters to make the filtering for the search selector bar, which will help to create forms on the site according to the requirements.

Must be taking a note that all the images must be on the WebP format not in JPG or JPEG unless in PNG, except for the logo of the organization that must be under PNG to keep the transparent background for the header and the footer.

This means that some articles will have subtitles or H2, H3, H4, H5, and H6, On according to the number of the information in each other will have less or more number of paragraphs.