In conclusion, e-commerce beauty brands offers numerous advantages, including affordability, convenience and targeted marketing. While there are potential downsides to shopping for beauty products online ,these can be mitigated by shopping for beauty products online , these can be mitigated by shopping from reputable e-commerce beauty brands and by carefully reading products description and reviews with the growth of e-commerce,it is likely that we will continue to see an increase in the popularity of e-commerce beauty brands in the comming years