I've crafted thoughtful design solutions for a range of industry leaders & orgs over the years. Each project guided by research, business empathy, behavioral science and interaction design — resulting in intuitive experiences that helped users move from intent to action with ease.

Here are a few high-level snapshots of my work for select clients and employers:

As a product designer on the DC & ICE team, I partnered with cross-functional teams to support both end-to-end journeys and targeted improvements to critical user flows for our business unit within the org.

My role centered on evaluating existing experiences, identifying usability and interaction gaps, and developing design solutions informed by research and product context. Through iterative collaboration, I refined workflows, reinforced visual consistency, and improved clarity and ease of use across customer-facing touch-points.

This client was looking for a way to extend traditional e-commerce into a more expressive, community-driven experience through an ambassador-led subscription styling service. They aimed to inspire young creatives by delivering curated, branded looks while fostering individuality, cultural relevance, and ongoing engagement within a mobile app.

As the lead visual designer, I partnered with stakeholders to clarify and elevate the brand’s visual language across key touch-points. Aligning visual systems, messaging, and in-app moments to the brand’s vision and values, I helped translate the ambassador-driven ethos into a cohesive, aspirational experience that felt personal, modern, and distinctly on-brand.

This project entailed building an end-to-end mobile gaming experience to test market fit for one of America’s most popular TV game shows.

As the lead product designer, I owned the experience from early concept through interactive prototype, translating a well-known entertainment IP into a mobile-first game designed to validate audience engagement and retention. I partnered closely with stakeholders to ensure the experience balanced gameplay mechanics, usability, and franchise expectations.

To ground decisions in evidence, I analyzed comparable mobile games and entertainment apps to identify patterns in onboarding, reward loops, and session length. These insights guided rapid iterations across flows, interactions, and visual hierarchy to reduce friction and drive engagement.