Bajadera - Praline Brand Identity & Packaging Redesign
Dejan Ratković
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Posted Jul 4, 2025
Packaging redesign of an iconic Croatian praline. Unsatisfied with the new redesign of Bajadera packaging, I decided to make my own "cooler" version.
Bajadera, the iconic praline from Kraš, a Croatian confectionery company in Zagreb,
is known for its nougat blend enriched with almonds, hazelnuts, and walnuts.
Recently, the brand's packaging was redesigned by Croatian agency Bruketa&Žinić&Grey,
but their efforts didn't meet my expectations.
I took on the challenge of redesigning Bajadera's brand identity and packaging to give this beloved chocolate a deserved refresh. My focus was on preserving the luxurious essence of the original design by maintaining the rich colors and handwritten typography, using Youngblood font, while improving the texture of overall look to better reflect Bajadera's prestigious heritage.
