Bajadera - Praline Brand Identity & Packaging Redesign

Bajadera, the iconic praline from Kraš, a Croatian confectionery company in Zagreb,

is known for its nougat blend enriched with almonds, hazelnuts, and walnuts.

Recently, the brand's packaging was redesigned ​​​​​​​by Croatian agency Bruketa&Žinić&Grey,

but their efforts didn't meet my expectations. 

I took on the challenge of redesigning Bajadera's brand identity and packaging to give this beloved chocolate a deserved refresh. My focus was on preserving the luxurious essence of the original design by maintaining the rich colors and handwritten typography, using Youngblood font, while improving the texture of overall look to better reflect Bajadera's prestigious heritage.