UGC Campaign Management

Sofia

Sofia Solis

UGC Campaign Management

I manage the entire UGC process from start to finish so brands can focus on growth.
I’ve supported lifestyle, wellness, and beauty brands by taking over the full creator pipeline, from finding the right creators and influencers, organizing all communication, and ensuring every piece of content is delivered on time.
My process includes:
Creator scouting & shortlisting I identify creators who fit the brand aesthetic, target audience, and campaign goals.
Creative brief development I put together clear, detailed briefs that outline messaging, angles, hooks, visual direction, and deliverables. I refine these with the brand to ensure consistency across all UGC.
Script review & writing I write and/or refine scripts for short-form content, ensuring they feel human, engaging, and optimized for the platform they're intended for. I also help creators adjust their delivery if needed.
Negotiation & contract management I handle all communication with creators, from rate negotiations to usage rights, expectations, and revisions. I also send contracts, track approvals, and streamline the entire process.
Payment management I send payments, track invoices, and keep everything organized.
Content collection & QC I follow up with creators, review their drafts, ensure they match the brief, and request revisions when needed. You only receive polished, on-brand content ready for posting.
Smooth, high-touch communication I keep everything in one place, provide updates, and make the whole experience feel seamless for both the team and creators.
If you're looking for someone who can run your UGC production, I’m currently taking on new clients.
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Posted Apr 24, 2023

Managed an influencer marketing and user-generated content campaign. It resulted in increased brand awareness, engagement, and sales via paid ads.