UGC Fashion Campaign — AHTELB

UGC Fashion Campaign — AHTELB Performance Pants

Description: Commercial UGC-style campaign created to position the AHTELB pants as a versatile fashion and activewear product for marketplaces, social media and digital ads.

The visual concept combines lifestyle model creation, product integration, multiple environments and detail-focused compositions to show both styling versatility and functional features. The campaign presents the pants in casual indoor use, urban activewear and cycling-inspired contexts, while close-up panels highlight the adjustable waistband, functional pockets, side zippers and hem adjustment.

A clean white and turquoise visual identity was developed to match the product details, supported by bold typography, strong pricing hierarchy and promotional messaging designed for fast mobile reading and conversion-focused advertising.

The result is a complete set of product visuals that combines fashion appeal, technical information and real-life usability, helping customers quickly understand how the product looks, fits and performs.