Brilum Lightning — Brand Identity & Stategy

Brand Designer

Brand Strategist

UI Designer

Adobe After Effects

Adobe Illustrator

Figma

ENG

About

Brilum is a Mexican brand dedicated to creating lighting experiences that enrich daily life. Through minimalist products and advanced technology, we transform indoor and outdoor spaces with light that evokes elegance, harmony, and warmth. Our vision is to illuminate every moment meaningfully, making every corner feel more vibrant and welcoming.

Challenge

Since its inception, light has been more than just a source of clarity; it’s a medium for storytelling and atmosphere creation. Over time, the perception of lighting has evolved significantly: what once simply illuminated spaces now has the power to transform people's experiences and well-being within them.

With Brilum, we decided to go beyond conventional lighting and redefine it as an essential component of design and daily life. In a market where light creates atmospheres, evokes emotions, and enhances the beauty of every space, Brilum stands out by accompanying its customers in every moment with elegance and sophistication.

Solution

To capture this vision, we developed a visual and verbal identity that communicates innovation, simplicity, and warmth. Inspired by the concept of "Meaningful Lighting," we designed a brand that goes beyond illuminating spaces; we aim to be part of our customers’ meaningful moments, offering light that transforms and beautifies every experience. From the logo to the design of each graphic piece, everything is crafted to reflect the elegance and durability that define us, establishing Brilum as a benchmark for lighting that adapts to the needs and emotions of people.

ESP

Acerca

Brilum es una marca mexicana dedicada a crear experiencias de iluminación que enriquecen la vida diaria. A través de productos minimalistas y tecnología avanzada, transformamos espacios interiores y exteriores con luz que evoca elegancia, armonía y calidez. Nuestra visión es iluminar cada momento de manera significativa, haciendo que cada rincón se sienta más vivo y acogedor.

Desafío

La luz, desde sus orígenes, ha sido más que una fuente de claridad; es un medio para contar historias y crear atmósferas. A lo largo del tiempo, la percepción de la iluminación ha evolucionado significativamente: lo que antes se limitaba a iluminar espacios, ahora tiene el poder de transformar la experiencia y el bienestar de las personas en ellos.

Con Brilum decidimos trascender la iluminación convencional y redefinirla como un componente esencial del diseño y la vida diaria. Destacando en un mercado donde la luz crea atmósferas, evoca emociones y realza la belleza de cada espacio, acompañando a sus clientes en cada momento con elegancia y sofisticación.

Solución

Para materializar esta visión, se desarrolló una identidad verbal y visual que comunica innovación, simplicidad y calidez. Inspirados en el concepto de “Iluminación Significativa”, la marca va más allá de simplemente iluminar espacios; busca ser parte de los momentos importantes de sus clientes, ofreciendo luz que transforma y embellece cada experiencia. Desde el logotipo hasta el diseño de cada pieza gráfica, refleja elegancia y durabilidad que caracterizan a Brilum, como un referente de iluminación que se adapta a las necesidades y emociones de las personas.

Branding Concept for Brilum

Brilum’s brand concept is rooted in the transformative power of light. More than just illuminating spaces, Brilum is about enhancing life’s transitions through carefully designed lighting solutions that evoke warmth, harmony, and sophistication. The brand embodies minimalism and technological innovation, merging functionality with elegance to create an atmosphere that adapts to the diverse moments of daily life. By focusing on the emotional and experiential aspects of light, Brilum seeks to redefine how lighting influences our environments, offering not just products, but meaningful experiences that enrich every space they touch.