Tiara's Touch is a professional cleaning and laundry service operating across Nigeria, serving homes, offices, and businesses. The business had an active Instagram presence but no website - meaning potential clients couldn't find them online, couldn't understand their services clearly, and had no professional touchpoint beyond social media.

The founder gave me two things: a logo and an Instagram bio. No brand guidelines, no copy, no imagery direction, no design reference. The goal was to build a complete landing page that would make the business look credible enough to convert first-time visitors into paying clients.

I started in Figma - not by designing immediately, but by establishing the foundation first. Before a single section was laid out, I built a complete design system: colour palette, typography scale, button styles, icon library, and component variants. This meant every decision in the design would be consistent and intentional, not made on the fly.

The colour direction came from reading the brand carefully. The logo had a refined, premium feel - so I anchored the palette in deep royal blue for trust and professionalism, paired with red for energy and urgency on CTAs. White space did the rest.

For copy, I wrote everything from scratch based on what the business actually does and what a first-time visitor would need to feel confident enough to book. The headline - "A Touch of Professionalism. A Feeling of Home" - came from wanting to bridge the functional (clean service) with the emotional (your home feels right again).

The page was structured around a clear conversion journey: establish credibility immediately in the hero, explain services, prove trustworthiness through social proof, make the next step obvious. Nothing exists on the page without a reason.

The site was built fully responsive across four breakpoints in Framer: 1440px min-width desktop, 1200px desktop, tablet, and mobile. Each breakpoint was designed deliberately - not just resized, but restructured where needed so the experience felt native at every screen size.

The business now has a professional digital home that matches the quality of the service they deliver. Visitors can understand exactly what Tiara's Touch offers, see real client testimonials, and book or get in touch in seconds - directly from the site or via WhatsApp. The site scored 100% for SEO, 100% for Accessibility, 100% for Best Practices, and 2/2 for Agentic Browsing on Google PageSpeed Insights - with a 96% Performance score on desktop. These aren't just vanity metrics; they reflect clean semantic structure, optimized assets, accessible markup, and a build that respects how real users experience a page across devices and connection speeds.

Brand direction from scratch. Full UI/UX design in Figma including design system, copy, and icon selection. Framer development across four responsive breakpoints (literally all screen sizes) with custom interactions and scroll animations. SEO-optimized build achieving 100% on Framer's and Lighthouse's audit. End-to-end ownership of a client project - from logo and a bio to a live, functioning website. Performance optimization - iteratively improved from an initial build to achieve a near-perfect scores across all four Google PageSpeed Insights categories on desktop.