ORVALE: Product Campaign for Social & Web
Anirudh Thakur
Independent fictional campaign concept. ORVALE Daily Serum, 50 mL, is a fictional product. This study was not commissioned and no campaign has run. The human execution uses a synthetic adult, not a customer or testimonial.
The brief: recognition before persuasion
A hypothetical single-product skincare launch needs first-time mobile visitors to recognize the bottle and remember the name before exploring further. Audience and positioning are brief assumptions to validate, not consumer-research findings.
The campaign idea: Make room
Everyday context fills the canvas, then a cream vertical interval opens for the product. The same product photograph remains constant while context, crop and message change by communication job: Introduce with a city-window scene, Connect with a quiet human moment, and Detail with a cap-and-glass crop.
Deliverables and my role
Three social executions, adapted into six feed and Stories exports, plus desktop and mobile website hero mockups. Feed exports are 1440 × 1800 px; Stories are 1440 × 2560 px. The web applications are design mockups, not a live website.
I handled campaign art direction, AI-assisted context generation, layout, editing, channel adaptation and visual QA. One repeatable composition rule carries the campaign across social and web.
Product control and real correction
An earlier handheld image redrew the pack and label, so I rejected it. The final human execution places a new context-only portrait beside the unchanged studio master. The correction page below shows the actual accepted, rejected and corrected work.
The decoded product image embedded in all eight layout pages matches the master pixels. Proportional scaling and clipping resample the final PNG exports; this does not establish physical packaging accuracy or new-angle product fidelity. The 1254 × 1254 px source and enlarged detail crops do not create new native detail.
What this demonstrates
A focused product campaign: brief interpretation, a consistent visual family, controlled product references, format adaptation and a reviewable handover. No client, commercial uplift, conversion result, product efficacy or campaign performance is claimed.
01 / Introduce - a city-window context opens a cream interval for the fixed product photograph. Fictional concept / AI imagery.
02 / Connect - a context-only synthetic adult portrait beside the unchanged product reference. Fictional concept / AI imagery.
03 / Detail - cap-and-glass crop from the same master photograph. Enlarged existing detail, with no new product angle.
Product control and real correction - the earlier handheld pack was rejected. The final campaign uses the unchanged master; scaling resamples exported PNGs.
Stories adaptation of the human execution. Synthetic adult / fictional concept / AI imagery.
Mobile hero design mockup - the same campaign rule, adapted for a first-time mobile visitor. No live website or commerce flow.
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Posted Oct 1, 2026
Independent fictional skincare campaign: three social executions in feed/Stories, desktop/mobile hero mockups, and controlled product-reference layouts.
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