Social Media Management at The Sports Locker

Shane McMullen

Brand Strategist
eCommerce Marketer
Social Media Manager
Canva
Instagram

My Role📱

Plan and curate posts for Instagram event
Manage schedule of posting
Create all posts for event
Create, iterate, and perfect copy
Monitor performance of all posts
Engage the community to show up to event in-store
Drive visitors to website

The Results✅

10% increase in followers across two-week span
20,000 accounts reached
Created consistent schedule of posts
250% increase in website sales
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