NHS Metaverse Campaign

Made NHS campaigns to advocate the negative impact of social media and the metaverse physically and mentally.

The I’m Close campaign focuses regarding the touch of a human being and a feeling of warmth; I have decided to have the tone of the picture be warm. I also wanted a picture that is rather colourful to attract the target audience which are gamers.

The I Own campaign makes people remember thereality of being in the metaverse, how they are technically isolated and alone. More importantly, though they think they own many items, in reality they do not own anything. Thus, I would want them to evoke the feeling of shock and reflection when seeing the advertisements.

At the end of all the research I would like to focus on creating campaigns that emphasizes on the mental and physical effects of not getting enough sunlight, which will be called I'm Real. (Carex, 2021) The second campaign will focus on the importance of human touch which will be called I'm close. (Keltner, D. 2010) The third campaign will emphasize the mental health effects on being isolated too much and will be called I own. (Reed, P. 2021)

LCC was tasked with creating a visual social campaign for NHS and Centre for Humane Technology to promote the negative impact of social media. Particularly Meta's upcoming platform, the metaverse. While the metaverse aims to enhance digital experiences and connectivity, it can also lead to fear of missing out (FOMO) and negatively affect mental health.

Our campaign aims to raise awareness of these potential negative impacts. We collaborated with NHS and the Centre for Humane Technology, using ethos, pathos, and logos to persuade our audience. We drew inspiration from Brandalism's campaigns to create a sense of shock and reflection.

Our target audience is Generation Z, particularly gamers and active social media users. To engage them, we designed our posters to resemble memes, making them more likely to capture attention and encourage analysis. The campaign will be shared on platforms like Twitter, Reddit, and Instagram.

Overall, our campaign successfully highlights the negative physical and mental impacts of social media, using visual metaphors and persuasive techniques to resonate with our audience.