Maison IX – Digital CRO Agency Brand & Product Suite
Hedvig Brekke
💼 Project: Maison IX – Digital CRO Agency Brand & Product Suite
(Currently Archived)
Overview
Maison IX is a conversion-focused agency concept I built from scratch, combining my expertise in UX, CRO, and digital product strategy. It was designed as a frictionless, modern service brand with a bold editorial identity and productized services for e-commerce and digital-first brands.
I led the entire project end-to-end: from brand strategy and messaging to UX layout, content structure, and digital product creation. Maison IX reflects how I blend commercial logic, design clarity, and editorial taste to craft high-converting brand systems.
My Role
Brand identity & editorial direction
Website design, structure & UX messaging
CRO & AI-driven service design
Copywriting, value proposition design & product page layout
Creation of branded digital products (20–60 page PDF guides)
Growth strategy positioning & funnel testing
Outcome
A fully realized strategic brand with a clean, modern aesthetic, strong value clarity, and productized service offers. Although the brand is currently archived, it remains a complete reference for my work in conversion thinking, brand structure, and content-driven UX.
Note
Maison IX was a self-initiated concept project and is no longer active. All visuals and deliverables shown are original.
📸 Visual Breakdown
1. Homepage Screenshot
Maison IX’s homepage was designed to communicate value instantly, with clear hierarchy, a bold editorial layout, and conversion-led storytelling. The above-the-fold section positions the agency as high-end and results-driven from the first scroll.
Maison IX’s homepage was designed to communicate value instantly, with clear hierarchy, a bold editorial layout, and conversion-led storytelling. The above-the-fold section positions the agency as high-end and results-driven from the first scroll.
2. Digital Product Mockups (PDFs)
A full suite of tools, including the Store Optimization Scorecard, AI Optimization Handbook, and Brand Launch Playbook, each designed to deliver high-value insights in a minimal, accessible format. These tools reflect my ability to package strategic thinking into scalable, revenue-driving resources.
Store Optimization Scorecard
A step-by-step UX and CRO self-assessment designed to help brands identify their biggest friction points and apply actionable fixes that increase conversions immediately.
AI Optimization Handbook
Practical, data-driven strategies for using AI to personalize shopping, reduce friction, and scale conversions with precision, all tailored for e-commerce growth.
AI Optimization Handbook
A 50+ page roadmap for launching and scaling a high-converting e-commerce brand, covering brand identity, positioning, platform selection, and offer structure in one actionable playbook.
3. Landing Page Sections
This section showcases how I applied conversion strategy, content hierarchy, and modular UX thinking across key scroll blocks. Designed for frictionless navigation, persuasive messaging, and a visual rhythm that supports productized service sales.
Bold above-the-fold storytelling designed to establish authority fast, pairing sharp copy with editorial art direction to frame Maison IX as high-end and conversion-focused from first glance.
Mid-scroll section blending strategic education and visual culture. This layout explains the value of UX + CRO while reinforcing the brand’s aesthetic world through artful, Gen Z-aligned styling.
Core strategic methodology section designed to establish credibility and trust. This scroll block blends UX expertise, data-backed psychology, and growth logic, positioning Maison IX as both creative and scientifically grounded.
Tiered product offerings presented in a clear, conversion-first layout, designed to guide users from free entry tools to paid optimization upgrades. Each offer aligns with the broader brand mission: actionable value, delivered instantly.
Premium-tier service presented with clear value hierarchy and expert-backed credibility. Designed to convert serious brands, this section communicates urgency, clarity, and ROI in just one scroll, bridging agency thinking with productized simplicity.
4. Brand Strategy Slide / Tone Guide
Bold, editorial, and future-facing, he Maison IX identity uses high-contrast serif + sans typography, a clean grayscale palette, and a confident tone built to convert. The brand strategy emphasizes emotional clarity and structured offers for digital-first founders.
Brand Strategy Slides – Tone, Structure & Positioning
A brand strategy excerpt from the Maison IX playbook, outlining how digital-first founders should structure identity, infrastructure, and AI readiness before scaling. The confident editorial tone and strong visual direction are central to the brand’s strategic clarity.
Detailed brand-building guidance including customer insight, value proposition design, and digital setup. These pages reflect the brand’s commitment to practical, conversion-focused growth strategy rooted in real-world tools.
Combining future-facing strategy with grounded brand clarity, this spread introduces Maison IX’s positioning framework, guiding founders from foundational identity to competitive edge and visual messaging.
5. Mobile UX Snapshots
Responsive mobile design showcasing clear visual hierarchy, branded storytelling, and CTA-first layout across devices.
Hero section showing brand identity and headline positioning
Editorial product storytelling + emotional image focus
UX copy and CRO explanation + CTA layout
This project demonstrates my ability to build strategic, conversion-led brand systems, from editorial identity and UX copy to product packaging and tiered offer design. Maison IX is no longer active, but remains a powerful example of how I approach growth, clarity, and storytelling in digital commerce.
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Posted Jun 16, 2025
Built Maison IX, a digital CRO agency with a full brand identity, productized offers, and UX/AI optimization tools for high-conversion e-commerce.
Calestra – Visual Worldbuilding via Pinterest
Calestra Brand Strategy and Creative Direction
Calestra Website Redesign for Narrative Commerce
