This are a travel guides dedicated to young and active tourists. Designed to be used during a short visit and gives an example on how to spend a four(+three) days in the country. The guides contains descriptions of delicious and beautiful places. We designed a style based on the mood 
and psychotype of the client, because this guide 
is written in the first person.

The client had a request to create a visual style also 
for subsequent guides 
of various countries.

At the first stage, we compiled 
a moodboard, the purpose 
of which was to clarify 
and refine the visual image 
of the future project.

In the course of communication with Dasha and the selection of an inspirational concept for her, I found a reflection of her character in the following points:

Bright colors;

Friendly, funny, rounded fonts;

Background with textures, giving the feeling that a person is holding a physical guide, not an electronic one;

Asymmetrical forms of photographs;

Volumetric and bright icons highlighting important information

Brand Identity Design

Design The Travel Guide

We have developed a bright concept for travel guides, which conveyed the state, the energy that Daria puts into her guides. It turned out very bright, juicy, but cozy.

🌟 Follow the link below for a guide to using corporate identity 🌟