TikTok Growth for Fitness App

I grew a fitness app's TikTok account from 0 to 4.3K followers and >1.6M views in less than 30 days. All due to my videos, and creative direction.

My whole premise was to grow the brand in the workout/motivational niche, from 0 to at least 1,000 followers so that we can insert the website link without needing to be a business account. My idea was to take an already working format, tweak it to our styling, and replicate it. Combined with fast cut edits & thematic effects, I was able to achieve success in less than a month of working with the account.