DAFF is a women's clothing brand. In crafting their collections, they take pride in developing unique models characterized by a harmonious blend of simple, clear lines, comfort, and the use of high-quality materials.

DAFF needed to renew their online presence by revamping the website design and migrating to the Shopify platform.

Our objective was to create a website design that not only reflects DAFF's core values of simplicity, comfort, and authenticity but also enhances the overall user experience. The transition to Shopify aimed at providing a more streamlined and efficient e-commerce platform, ensuring that customers could explore, select, and purchase effortlessly.

In this 3-week sprint, my role was to lead the transformation of DAFF's online presence. This involved understanding the brand's ethos, translating it into a visually compelling website design, and seamlessly executing the migration to Shopify. The challenge was to seamlessly translate the essence of DAFF's brand philosophy into a digital experience that resonates with their audience.

Timeframe: 3 weeks