DAFF | E-commerce Website Design & Development
Olha Norenko
About the Project
DAFF is a women's clothing brand. In crafting their collections, they take pride in developing unique models characterized by a harmonious blend of simple, clear lines, comfort, and the use of high-quality materials.
DAFF needed to renew their online presence by revamping the website design and migrating to the Shopify platform.
Goal
Our objective was to create a website design that not only reflects DAFF's core values of simplicity, comfort, and authenticity but also enhances the overall user experience. The transition to Shopify aimed at providing a more streamlined and efficient e-commerce platform, ensuring that customers could explore, select, and purchase effortlessly.
My Role
In this 3-week sprint, my role was to lead the transformation of DAFF's online presence. This involved understanding the brand's ethos, translating it into a visually compelling website design, and seamlessly executing the migration to Shopify. The challenge was to seamlessly translate the essence of DAFF's brand philosophy into a digital experience that resonates with their audience.
Timeframe: 3 weeks
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Posted Dec 18, 2023
Redesigned and transitioned the clothing brand's website to Shopify, ensuring a seamless shopping experience.
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