IncREDible Drone Content for Radisson RED Glasgow

One of our most enjoyable pieces of work to date has been with Radisson RED Glasgow, a hotel that truly reflects Glasgow’s personality.

The team at Radisson are passionate about the hotel and the city and wanted to differentiate themselves from other hotels on social Media by using drone content.

Before we started, we carried out an in depth analysis of the hotels social channels as well as their competitors to see what opportunities there were.

From our research, we learned that the hotel was mainly posting images. Due to changes in Instagram, video was being prioritised and achieving better results. We suggested using reels to increase reach on instagram, utilising trending audio and short engaging videos. We were confident that our strategy would help the hotel grow on instagram as well as increasing engagement and ultimately increasing bookings for the hotel and its events.

We created specific content for Instagram that enabled the hotel to take advantage of the trends and increase their reach, whilst communicating with their target market. We were also able to help the hotel create content for award submissions.

23% follower growth

42% more likes per post. Drone content compared to ‘normal’ content

Collaborating with HawkAye on instagram to further drive growth