A prestigious travel company sought a name and visual identity for their new product and service, which were still in the conceptual stage at the project's start. We collaborated closely with stakeholders to gather all relevant insights and distilled them into a clear brand strategy and standout name. I managed the project from start to finish, collaborating with stakeholders both internal and externally. I managed, timeline and resources and established process and workflows. After exploring 20 name options, we finalized the name Avenir and developed a comprehensive brand identity and strategy. We also produced a hype video for their upcoming business travel convention, ensuring the new brand made a strong debut. The project was completed on time, within budget, and with a satisfied client.