Taco Bell UK needed to introduce their loyalty program, Live Más Club, to an audience that didn't grow up with the brand. We built a launch system, not just an event. OG Printed OOH teasers, a Neck Deep concert experience, PR merch, a microsite, app design, and influencer social. The goal: make Live Más Club feel like a cultural movement.

I led and executed every component end-to-end, designed a flexible grid system for OOH posters that scaled across 36 placement sizes throughout London, built print-ready files for the full PR package: t-shirts, stickers, and flyers. And pushed the landing page into a fully functional microsite that handled giveaway redemption. Beyond the launch, I established the visual and production standards that became the template for all future Live Más Club campaigns.