SUB-URB Festival Brand development

SUB-URB FESTIVAL is a new urban music festival that will take place in its first edition in the city of Madrid. It is a space where new technologies and new young artists of the Spanish alternative music scene coexist. These new artists are people who have been born in the era of internet expansion and it is through this medium that they promote their music and where they make themselves known through new marketing strategies and without the need of record companies that control them so they have more freedom. SUB-URB is the definitive festival that allows young people to discover new musical talents and give them their support, as well as artists to have a place where they can expose their musical creations.