This project turns an everyday haircut into a high-energy entertainment moment by placing legendary football figures in an unexpected setting: the barbershop. The concept plays on contrast—global icons, casual vibes—creating a Reel that feels fun, authentic, and instantly clickable.
My role as Video Editor was to translate this idea into a short-form video built for performance. Through sharp hooks, fast-paced cuts, and intentional storytelling, I crafted a Reel that organically surpassed 50,000 views, keeping viewers engaged from the first frame to the last.
Rather than feeling like an ad, the product is woven into the action. The 360° mirror appears as a natural part of the scene, supporting the story while reinforcing its real-world use—entertainment first, branding second.
🎬 What I Delivered
Built a high-retention Reel optimized for Instagram’s algorithm
Engineered strong opening hooks to stop the scroll instantly
Used rhythm, timing, and transitions to sustain attention
Embedded the product in a non-intrusive, organic way
Optimized every detail for Reels reach and engagement
👉 Watch the final Reel:
https://www.instagram.com/reel/DRxJIezDFpY/
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