Built a comprehensive fashion e-commerce platform for Beofashion, a Serbian online fashion retailer offering clothing, footwear, accessories, beauty products, and designer items for men, women, and children.
Key features I developed:
Massive Category Architecture
Designed and implemented a deep navigation system spanning hundreds of product categories: men's and women's clothing, streetwear, sportswear, designer pieces, children's wear, footwear, accessories, beauty/grooming, and pre-owned items. Each category has its own curated collection pages.
Brand Integration
Built brand-specific collection pages for major labels including Nike, Jordan, adidas Originals, New Balance, Versace, DSQUARED2, Bally, Paul Smith, Converse, PUMA, HOKA, On Running, and many more.
Multi-Section Shopping Experience
Developed distinct shopping sections: Streetwear corner with sneaker hot drops and release calendars, Sport section with activity-specific categories (running, cycling, football, hiking), Designer section with luxury brands, Pre-owned marketplace, and a full Beauty/Care shop.
Serbian Localization
Full Serbian language support across the entire platform with localized URLs, product descriptions, and navigation.
Promotional System
Built promotional banner components for seasonal sales, daily deals, and special offers with dynamic content management.
Cart and Checkout
Implemented shopping cart with drawer UI and full checkout flow.
The platform is built with Astro and serves as a full-featured fashion destination for the Serbian market.
Full-featured fashion e-commerce platform for the Serbian market. Built with Astro, featuring hundreds of product categories, brand integrations, promotional systems, and Serbian localization.