MR.DIY Rebranding & Marketing Campaign Concept

The project includes a refreshed visual identity, a simulated marketing campaign, and tailored taglines for diverse customer segments.  To bring the concept to life, it is supported by integrated marketing tools such as online ads (Meta and Google), social media engagement, DIY tutorial video series, and other creative digital touchpoints, making DIY accessible, inclusive, and fun for all.

Target Audience

General public — from kids and teens to parents and young adults. This concept targets all age groups, encouraging creativity, bonding, and hands-on fun with DIY.

Segment-Based Taglines

- Fathers & Kids: “Build Memories, One D.I.Y. at a Time.”

- Young Children: “DIY Starts Young.”

- Teen Girls / Young Ladies: “Yes, She Can D.I.Y. Too.”

Objectives

The objective of this reimagined MR.DIY campaign is to reposition the brand as a lifestyle- and family-friendly choice that inspires creativity and bonding through hands-on projects, appeals to younger and diverse audiences, and enhances brand relevance through inclusive storytelling. Design Explanation

The reimagined MR.DIY logo is designed to appear more modern, clean, and simplified while retaining a bold and confident presence that reflects the brand’s strong identity. The use of yellow as the dominant background color is maximized to reinforce brand recognition and create a visually striking appearance across all campaign materials.

To enhance emotional connection and segment targeting, I incorporated real human imagery that directly represents each audience group—fathers and kids, young children, and young women. This helps convey the campaign’s message clearly while making the brand feel more approachable and inclusive.