Modern Witch Boutique - Logo and Graphic Design

Akeem Plummer

Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

The Goal

Create a logo befitting a clothing brand where spiritually meets style.

The Logo

A witch logo made to capture the heart and soul of the brand. Other than the namesake, a witch symbolizes freedom and empowerment: The broom allows the witch to soar through the air, representing liberation and independence. Flying high on a journey of self-discovery, exploring new horizons, and charting one's own path.
Logo sketches
Logo sketches
Final render of the chosen logo.
Final render of the chosen logo.

Additional Graphics

I also provide the designs for the clothing. Every design has to have a connection to the universe.
Assortment of Artwork
Assortment of Artwork
Pattern of Magical Mushrooms
Pattern of Magical Mushrooms
The collections are designed to help you tap into your inner strength, confidence, and magic. From ritual-ready loungewear to spellbinding statement pieces, every item in our boutique is infused with love, intention, and a deep connection to the universe.
The client was over moon regarding the artwork and is excited for other to join her coven and discover a wardrobe that's as bewitching as they are.
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