Closure AI is a trauma-informed recovery platform designed for victim advocates working in nonprofits, DA offices, and universities. I designed and developed the full website experience in Framer — crafting a calm, trustworthy visual identity that reflects the platform’s sensitivity and mission. My goal was to build a safe, modern, and professional presence that helps organizations understand Closure’s impact and encourages them to take action.

The initial brand presence didn’t fully capture the emotional depth and clarity of Closure’s mission. The founders wanted a design that felt human-centered and credible, yet still modern enough to connect with professional institutions. They also needed the site to handle future scalability, updates, and integrations smoothly.

I handled both the design and development of the website using Framer, ensuring every visual and technical choice worked harmoniously. From layout structure to typography, animations, and responsiveness, I built the entire experience from the ground up.

Discovery & Brand Feel – I studied survivor advocacy platforms to understand tone and messaging. I created a palette of soothing blues and whites to evoke a sense of calmness and trust.

Wireframes & Layout – Focused on clarity and flow. Each section tells a story — problem → mission → solution → impact.

Design System – Built consistent components in Framer to make future updates effortless.

Development in Framer – Implemented smooth page transitions, responsive scaling, and lightweight interactions to keep the site engaging without overwhelming users.

Content Integration – Wrote and structured copy to highlight real-world impact and use cases for advocates.

The result is a fully responsive, visually grounded website that feels safe, modern, and mission-driven. The client now has a platform that effectively communicates their story to institutions and partners, helping position Closure AI as a leader in survivor support technology.

Visitors experience a seamless flow that balances empathy with professionalism — an approach that strengthens brand trust and engagement.