Brief, (not for a real company):
"Orchard Real Estate specialises in offering a large selection of luxury residential properties such as mansions and upscale apartments. The company aims to convey a sense of elegance and premium service through a new logo design that you will create for them.
The primary design objective is to create a logo that reflects Orchard's commitment to luxury and sophistication. The logo should evoke a feeling of exclusivity, resonating with clients seeking luxurious living spaces. The team at Orchard prefers the idea of a primary combination mark for the logo, incorporating elements that represent the concept of an "orchard" while maintaining a sense of elegance and premium quality. However, the team is open to alternative ideas if they better align with the business goals.
The logo you create will be used by Orchard across various brand assets, including billboards, vehicle signage, and business cards".
My description of the logo design:
The mark of the logo represents a tree, and it fits the name of the company. The tree is decorated with ornamental branches to give it the feeling of luxury. The end parts of the branches can be compared to the fruits of the tree. The tree somewhat resembles a tiara, which also emphasizes the feeling of luxury and sophistication. I also used the golden ratio in some proportions.
I welcome your opinions.
