IQHQ Brand Strategy

Harry Decker

Brand Strategist
Creative Director
Creative Writer
IQHQ

Scope

As part of the Workshop agency team, I wrote a complete strategic brand foundation for the newly formed, high-profile Real Estate Investment Trust IQHQ in San Diego.
Behind IQHQ is a team of renowned and fearless pioneers in RE investment, specializing in premier life science real estate.
The work involved working directly with the leadership team to capture the intended brand essence and build consensus and excitement around the new brand.
The written brand strategy included:
Creating and securing the Company Name
Creating the Brand Promise and Tagline "Giving Progress a Home"
Developing all vital strategic business statements:
Mining and capturing all strategic messaging points:
Brand Tagline & Positioning
Brand Tagline & Positioning
Mission Statement
Mission Statement
Partner With Harry
View Services

More Projects by Harry