One website. Three audiences. A clear path for each.
For Kinetic’s workers’ compensation website, I designed a responsive experience for policyholders, brokers, and self-insured companies, each with different needs.
The design brings complex information into focus through clear page structure, strong visual hierarchy, and dedicated pathways for each audience.
Designed for HubSpot, the website helps visitors explore Kinetic’s solutions and find relevant information across desktop and mobile.:
0 likes · 0 views · Oct 13, 2026
One website. Three audiences. A clear path for each. For Kinetic’s workers’ compensation website, I designed a responsive experience for policyholders, broke...
