Social media Lead

Leading social branding & organic growth of 2 sets of audiences - job seekers (B2C - app) & employers (B2B - website)

Leading the Influencer Branding & Marketing initiatives for apna with focus on App installs & awareness creation with a budget of 15 lacs every 3 months with controlled CAC

Both the above engines are in collaboration with multiple stakeholders for further organic amplification

Hands-on understanding of analytical tools like Mixpanel, Branch, Awario, Hootsuite, Shield, etc for critical & deep knowledge of the audience