CoachKazWake, a startup online wakeboarding coaching platform, faced the challenge of standing out in a low-interest industry where digital coaching is not yet widely adopted. The brand aimed to create an engaging online presence, attract aspiring wakeboarders, and establish credibility in a sport that thrives on in-person experience. To overcome these obstacles, they partnered with Summit Tech to design a website that captures the excitement of wakeboarding while driving engagement and conversions.