Ondra: AI Product Launch (Spec)
Leo Reed
Overview
A 60-second launch video for Ondra, a fictional AI platform that predicts equipment failures in wind farms and heavy industry. Spec project: concept, script, UI animation, edit, and sound, made end to end.
Full 60s video · Sound on
The brief
Explain a technical B2B product in one minute, with no voiceover. The video had to show the product working, not just describe it, and mix animated interface with real-world footage so it feels grounded in the field.
Hook: the problem in one line, before any product appears.
My approach
Problem → product → outcome: a hook, the stakes, the product in action, and the result, then a clear call to action.
Animated UI, not screen recording: site map scan, live dashboard, and an AI assistant answering in real time, all built as motion.
Stock as context, not filler: short field shots placed between UI scenes to anchor the story in the real world.
Sound carries the pacing: clicks synced to the cursor, whooshes on transitions, and a score that lifts when the product appears.
Site map scan: 32 assets, one at risk.
Live dashboard: the alert surfaces on its own.
AI assistant explains why, and books the fix.
The AI answer, in motion.
Outcome
Maintenance plan: the failure is prevented, not repaired.
Value in three words: Predict, Plan, Prove.
Deliverables
60s 16:9 master (1080p60) · Web MP4 + WebM · GIFs for decks · Licensed music and custom SFX
Process
UI animation built with AI-assisted code, then recorded, edited, scored, and mixed. Ondra is a fictional brand, created to show this workflow end to end.
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Posted Oct 2, 2026
60s launch video for a fictional AI ops platform: animated UI, live dashboard, AI assistant, stock, music and sound design.
