D5 Renovation is a Dubai-based design & build studio working across interior design, renovation, fit-out, technical supervision and investor property flipping.
I redesigned and rebuilt their website in Framer, helping reposition the business from a traditional renovation contractor into a premium full-cycle design & build studio.
My role
Website strategy, design & development
Framer CMS for services and portfolio
English / Russian localization
Mobile-first UX
SEO & technical SEO foundations
Tilda → Framer migration
301 redirect strategy
GA4 & conversion tracking
WhatsApp lead tracking
Structured data / schema
Meta Pixel implementation
A few technical highlights
Built an 18-page redirect map to preserve the existing URL structure during migration, implemented custom GA4 tracking for WhatsApp interactions, and solved several Framer-specific tracking and localization issues that weren't handled by the native setup.
The result is a premium, scalable real estate website with a stronger positioning, structured content system, SEO foundation and proper lead tracking.