Client's first live stream
Background
The financial services client wanted to leverage a partnership with a successful entrepreneur and engage their small business community.
Objective
Reinforce client's support for start-ups and growing small businesses.
Engage and grow their community on Facebook.
Provide value for their partnership to ensure longevity.
Results
Directed client's first ever live stream on Facebook and Twitter, holding interviews amongst Australia's successful entrepreneurs.
Total reach: 6,9million people.
Total engagement: 80,690 (likes, comments, and shares).
Total video views: 1,4million.
Cost per reach: $0.02
Total watch time: 220,000 minutes in 5 months (that's 3,666 hours/152 days/21 weeks).
Named Best In Class (live streaming example) by Facebook.
Client renewed the contract the following year and doubled the interviews!
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Posted Sep 15, 2024
Leveraged a partnership to deliver interviews amongst successful entrepreneurs and was named Best In Class by Facebook.
Member-first social strategy
Built an in-house function