User research for increasing Pharmeasy Plus Conversation rate

This user research was a part of a design hackathon I took part at the start of the year. Here I was given task to do extensive user research in 24 hrs and find out ways to increase sales for Pharmeasy Plus which is a Premium subscription service Pharmeasy provides on their app. For more details on what were the research findings and User flows, I would recommed to check out the link below https://www.figma.com/file/wlbssn4dfrDF2pLgpHH31B/User-Research-and-findings-for-Pharmeasy?type=design&node-id=0%3A1&mode=design&t=TzxAs62e6dBbk0C2-1